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Privacy Policy

At JourneyMapping.com (powered by McorpCX), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, use our tools (Maturity Scorecard, Playbook, ROI Calculator), submit forms, or interact with us.

By using our site and services, you agree to the practices described below.

1. Information We Collect

Information You Provide When you use our tools or contact us, we may collect:

  • Name
  • Business email address
  • Company name
  • Job title or role
  • Company size or revenue band (optional)
  • Any additional information you voluntarily share (e.g., your biggest journey challenge)

Automatically Collected Information We automatically collect certain technical data such as:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on the site
  • Referring website

Cookies and Similar Technologies We use cookies and analytics tools (including HubSpot and Google Analytics) to improve site performance, understand usage, and personalize your experience.

2. How We Use Your Information

We use the information we collect to:

  • Provide and improve our services (e.g., deliver your Maturity Scorecard results, Playbook, or ROI report)
  • Respond to your inquiries and schedule consultations
  • Send transactional communications (confirmation emails, resource downloads)
  • Analyze site usage and enhance user experience
  • Comply with legal obligations

We do not sell your personal information to third parties.

3. Sharing Your Information

We share your information only in these limited situations:

  • With trusted service providers (e.g., HubSpot for forms and CRM) who are bound by confidentiality obligations
  • When required by law or to protect the rights and safety of JourneyMapping.com or others
  • In the event of a business transfer (merger, acquisition, or sale of assets), with appropriate notice

4. Data Security

We implement reasonable technical and organizational measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. You may request deletion of your data at any time (see section 7).

6. Cookies and Tracking

You can manage cookies through your browser settings. Note that disabling cookies may limit some features of the site.

7. Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Opt out of marketing communications (every email contains an unsubscribe link)
  • Request restriction or objection to certain processing

To exercise these rights, please contact us at: privacy@journeymapping.com

We will respond within 30 days.

8. International Users

If you are located outside the United States, your information may be transferred to and processed in the United States. We use appropriate safeguards for such transfers.

9. Children’s Privacy

Our site and services are not intended for children under the age of 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version here with a new effective date. Your continued use of the site after changes constitutes acceptance of the revised policy.